Creative Direction

When people come together to work towards a shared goal, it’s a powerful thing. Multiply that power times a thousand when the goal is a life or death matter. There’s something about having that common ground, the emotional ups and downs, and knowing that we’re all in this together that solidifies the group and makes the message (and results!) stronger than any individual work could. 

The YOUnited™ campaign encompasses all of these traits while emphasizing the individual with equal importance. We never want to lose sight of each person’s story and relationship to breast cancer. But together with our rallying cry, “What Unites Us, Ignites Us”, we’ll show that YOUnited, we are a force to be reckoned with against breast cancer.

“I’ve been here for 26 years and this is the best creative I’ve seen at ACS” - VP, Making Strides Against Breast Cancer