The challenge and solution to Newfront's bold new approach
Transforming an archaic industry like insurance means casting a bold vision—and staking out a clear path forward. Newfront is doing just that with its customer-centric, technology-enabled, DEI-forward approach to the business. Newfront is bringing the transformative nature of its work to its brand identity. The updated visual ID and client-focused narrative articulate Newfront's vision to de-risk human progress, highlight the ethos and core values that underpin its team culture, and spotlight the differentiated value Newfront brings to the market.

My Role
Working with key stakeholders, I played an integral role in developing Newfront's core brand and website. Additionally, I helped execute user testing and leveraged the results to determine the best direction for the brand and its market.

Results
- The new website increased organic search volume by 1020%.
- Increased LinkedIn engagement by 15% in six months.

Awards
TITAN Awards Platinum Winner - Business Website, Insurance Category

Awwwards - November 2023 Honorable Mention