About Cedar
Cedar’s innovative payer-provider platform empowers healthcare consumers with an easier, more personalized journey that leads to more collections, more efficient operations, and greater consumer loyalty.

My Role
I led the company's rebranding effort, providing creative direction, building detailed design systems, creating custom illustrations, and working closely with key stakeholders to craft a cohesive and engaging brand identity.

Color Palette
The pandemic created a very traumatic and hectic experience for healthcare. We introduced a palette of soothing colors that are ADA accessible when paired with our rich navy.

Our hero color being navy represents trust and reliability, helping put a key emphasis on Cedar’s commitment to ensure the best experience and outcomes for payers, providers and patients.

Illustration
We use illustrations in order to:
- Enhance our brand messaging and help our business express emotion
- Persuade, inform and influence our customers and prospects by telling a story and simplifying complex ideas
- Convey our brand values and mission through digital storytelling

Results
- 20% increase in web traffic
- Gained ~5,000 LinkedIn followers in 3 months.