Cedar
Creative Direction + Branding
Cedar’s innovative payer-provider platform empowers healthcare consumers with an easier, more personalized journey that leads to more collections, more efficient operations, and greater consumer loyalty.
Color Palette
The pandemic created a very traumatic and hectic experience for healthcare. We introduced a palette of soothing colors that are ADA accessible when paired with our rich navy.
Our hero color being navy represents trust and reliability, helping put a key emphasis on Cedar’s commitment to ensure the best experience and outcomes for payers, providers and patients.
Illustration
We use illustrations in order to:
Enhance our brand messaging and help our business express emotion
Persuade, inform and influence our customers and prospects by telling a story and simplifying complex ideas
Convey our brand values and mission through digital storytelling
Increase memory retention by 5x
Iconography
We’ve adopted Product’s icons to create visual synergy among both Brand and Product.
Why do patients have no more patience?
Learn how Cedar reimagines the future of healthcare by bringing providers and payers together.